The promotional video opens with a time-lapse shot of Harvard Business School, an institution that has been educating the billionaire class for more than a century. Then we see him, seated opposite a professor of business administration in a large, well-lit room.
Posted last year, this is a high quality multi-camera shoot, which is what you would expect from a place that charges Â£ 60,000 for a six week ‘executive training’ course.
Sir Alex Ferguson is not paying, however. No, it is one of the reasons the fees are so high.
Access to his wisdom is what the next generation of CEOs, economists and financiers are looking for – not bad for a guy who admitted in his first autobiography to be ashamed of having failed his over 11-year exam. (which governs entry into high schools in parts of the UK) the first time around and was then politely advised to learn a trade by its principal at 16.
The Harvard video continues with Ferguson answering a sweet question about the “key learnings” of his career, we see a clip of him speaking to students in front of words he wrote, framed and underlined on a huge chalkboard. A thought says “goal, passion, profit”.
âNow you are a business mogul – you are a business influencer,â asks the professor. âDid it really strike you that business leaders around the world are listening to what you have to say about leadership and team management? “
The answer encapsulates the man.
“In the 26 years that I have been with Manchester United, what has been accomplished is truly extraordinary,” said Ferguson. âWhen I joined United they were worth Â£ 10million. Now they’re worth Â£ 2 billion.
âIt’s incredible progress and it’s not all due to Alex Ferguson.