Import Expo golden luck for a Pakistani businessman
SHANGHAI, Nov. 2 (Xinhua) – As the 4th China International Import Exhibition (CIIE) is due to take place in Shanghai, Pakistani businessman Habib Ur Rehman spent his day setting up a booth for the exposure.
âI have wanted to participate in CIIE for four years,â said the businessman, who is preparing to promote Pakistan’s salt lamps at his 18-square-meter booth at the exhibition.
Salt lamps, made from minerals in mountainous areas, are well known in Pakistan but new to the Chinese market. âMany traders in China are very interested in our products, which makes me more confident about this new launch,â he said.
âThe exhibition is a good platform to bring more business opportunities and make Pakistani products known to more people,â he added.
Keeping a close watch on the CIIE since the first edition in 2018, the Pakistani businessman hopes to meet new friends and partners. He plans to promote salt lamps, brass crafts, blue pottery, rugs and other Pakistani specialty products at the exhibition.
The businessman also has the ambition to launch more personalized products for China in the future, in particular salt lamps with auspicious traditional Chinese motifs.
The CIIE had contributed to the reduction of poverty in the world according to the businessman. âSome of the rugs sold at the exhibition were woven by poor local rural women in their homes in Pakistan,â he said. “They got jobs thanks to the event.”
The CIIE is the first step for many small and medium enterprises (SMEs) to enter the Chinese market. The number of foreign SMEs participating in groups increased by 30 percent at this year’s exhibition.
Sun Chenghai, deputy director of the CIIE office, said 90 companies from 33 least developed countries would participate in the event.
âThe CIIE has built a platform to forge a community of destiny for humanity,â Sun said. “Developed, developing and least developed countries all performed well participating in the exhibition.”
Produced by Xinhua Global Service