How candidates are using TikTok to woo young voters with Gen Z humor
In an effort to raise their profile and connect with young people, politicians and political candidates are courting Gen Z voters by speaking the language they know best: TikTok.
- The 2022 candidates sometimes use niche humor to connect with young voters online.
- They are not the first to try – and fail – to win the elusive “youth vote”.
- While humor is helpful in attracting young voters, experts say policies that are favorable to them are more important.
When Ken Russell came across a video on TikTok of a user dropping it at a Megan you stallion song and outfits transitioning to the beat of the song, he thought, “I bet I could do that.”
Miami City Commissioner, a congressional candidate in Florida’s 27th District, Russell waited until the next city commission meeting to be in his suit and closed his office door so his staff wouldn’t see him squatting on the floor. . After three tries, he finally made the transition.