Businessman Nick Michell’s ‘high hopes’ for Romsey Cavendish’s new womenswear store after the success of the men’s boutique
A ROMSEY businessman said he had “high hopes” for the future after expanding into womenswear.
Nick Michell launched his second Cavendish store on Bell Street on Thursday September 1 after enjoying a few successful years at his popular menswear boutique just across the road.
Speaking after a successful first week, he said: “Everything has really fallen into place, it’s been a good launch day. We’ve done a bit of a revamp in the store and it looks fantastic. The staff are great and we enjoyed a fantastic exchange over the weekend, and with the Romsey Show I expect this week to be a good one as well, particularly with the style of the products we sell.”
Mr Michell, 46, opened Cavendish in 2014 but admitted menswear was something of a lifelong profession, having started in the industry when he was just 18.
After some feedback from customers about the potential for diversification, he said he started to have a “vision” for his new store.
“At least every week, women would walk into the store to say how lucky their husbands were to have a store like this and what they would give to have a similar store dedicated to them,” he said. he declared. “A lot of the brands we were already working with had popular women’s ranges, so it made sense.
“I’ve been in menswear all my life, so I went from thinking, ‘oh, that’s never gonna happen’, to ‘actually, I can see it working’. So, I started to have a vision. The best thing about our shop is that we have an on-site tailoring service, so if anyone needs their jeans hemmed on to something, we can do it on-site. If you draw a 60 mile radius around Romsey there is no one else providing service like this in a clothing store – especially at our level of service.”
Conveniently placed directly opposite his existing store, Mr Michell first bid for the unit in March 2020, admitting he felt ‘lucky’ it didn’t make it after Covid hit less than a month later.
After he became available again a few weeks ago, he said it was too good an opportunity to turn down.
“We are absolutely delighted with it,” he added. “I’m so proud to be associated with Bell Street. It’s such a beautiful road and it’s the place to be to sell clothes. It’s a draw for so many people and we have great high hopes.”
Mr Michell said he had spent £40,000 on the redevelopment alone, which included tearing down a wall in the storeroom to create a larger, more open workshop. He also hired four new employees to help with the expansion of the operation.
“It’s a big expense, and of course in these tough times with skyrocketing energy prices and inflation, people are going to have a lot less money in their pockets,” he said. declared.
“It seems a bit risky to grow your business in the current climate, but I have such a sense of confidence that we’re going to do well. These properties don’t show up very often, so you have to jump in when you see them.”
Although Bell Street does not benefit from an abundance of walk-in shops, Mr Michell says he can count on a loyal clientele who come from as far away as Poole, Portsmouth and Petersfield to shop at his store.
He said: “To have all that goodwill these days is amazing. I think that says a lot about our customer service.”
Cavendish is open seven days a week and sells formal wear, shoes, hats, suits, sweaters, coats and accessories.